Established in 2017 , Belayab Foods Production PLC aims in franchising and/or affiliating international food brands that have developed a unique and valuable system; for the preparation, marketing and selling of certain products in under various trademarks. Upon establishment, Belayab Foods Production entered into an agreement with the American Yum! Restaurants international with the aim of launching Pizza Hut restaurants in Addis Ababa.
So far, Belayab has successfully launched Pizza Hut restaurants in two locations; NOC building (CMC) and Morning Star Mall (Bole). Furthermore, Belayab also entered into an agreement with the American franchisor Kahala Brands to launch Cold Stone Creamery in mid 2018.
Our core values
- Customer Rules: Follow the customers and all else will follow
- Stewardship
- Efficiency
- Believe in people
- Treat people the way we’d like to be treated
- Pursue Growth and Learning
- Incentivize what you want to change
- We are not ordinary, we are exceptional
- Collaboration: Leverage collective genius
- Passion: Committed in heart and mind
- We trust in positive intentions and believe everyone has the potential to make a difference
