Message From The CEO


The Constant challenge for Success.
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We are all challenged in the business world. We all want to be part of a team that leaves a legacy and is remembered for years on what we have accomplished. Being one of the youngest CEOs in Ethiopia and Africa at Belayab Foods Production I am proud to continue investing in a young and ambitious workforce that strives continuously to reach success and greatness.

Thank you for taking the time to visit the Belayab Foods website.

Michael Ghebru

CEO & Shareholder

Belayab Foods Productions P.L.C

Established in 2017 , Belayab Foods Production PLC aims in franchising and/or affiliating international food brands that have developed a unique and valuable system; for the preparation, marketing and selling of certain products in under various trademarks. Upon establishment, Belayab Foods Production entered into an agreement with the American Yum! Restaurants international with the aim of launching Pizza Hut restaurants in Addis Ababa.

So far, Belayab has successfully launched Pizza Hut restaurants in two locations; NOC building (CMC) and Morning Star Mall (Bole). Furthermore, Belayab also entered into an agreement with the American franchisor Kahala Brands to launch Cold Stone Creamery in mid 2018.

Our core values

  • Customer Rules: Follow the customers and all else will follow
  • Stewardship
  • Efficiency
  • Believe in people
  • Treat people the way we’d like to be treated
  • Pursue Growth and Learning
  • Incentivize what you want to change
  • We are not ordinary, we are exceptional
  • Collaboration: Leverage collective genius
  • Passion: Committed in heart and mind
  • We trust in positive intentions and believe everyone has the potential to make a difference

Mr. Aschalew “Lewis” Belay (Chairman and Major Shareholder)



I continue to follow my passion, which is trying to lift as many young Ethiopians as possible out of poverty in  creating employment through many different investments in various sectors. As proud Ethiopian living abroad I’m happy to continue to do so with my newest venture Belayab Foods Production P.L.C.

Number Of Employees

25Head Office
110Pizzahut Ethiopia
60ColdStone Creamery Ethiopia

Our Vision

Belayab Foods Production PLC envisions “becoming the preferred manufacturer of branded high-quality foods and restaurants in Ethiopia (East Africa)”.

Our Mission

Provide quality and affordable dining experience for the city of Addis Ababa and Ethiopia as a whole

Become the leading restaurant service providing company in Ethiopia and East Africa

Our Goal

To become the leader of the Food production sector in Ethiopia and East Africa

Our Media Coverage