ABOUT US

BELAYAB FOODS PRODUCTION PLC

Vision

Strive for excellence and give each and every customer a reason to return by Serving great food with warm service at affordable price.

Mission

To be the Number one & most profitable international food brand franchise in East Africa ,through strong management systems, great people and best food.

NUMBER OF EMPLOYEES

260

Belayab Foods Production Plc

43

Head office

180

Pizza Hut & Burger King

37 

Cold Stone

ABOUT US

We are Belayab Foods Production plc, a private limited company operating in Addis Ababa, Ethiopia since April 2018.

By introducing Pizza Hut, Cold Stone Creamery, and Burger King to Ethiopia, we emerged as the nation’s first international restaurant franchisees. With its brand principles, the corporation has successfully brought authentic American taste to the Ethiopian people. In the capital city of Addis Ababa, Belayab has so far successfully opened six Pizza Hut franchise shops (Summit Fyel Bet, Century Mall, Morning Star Mall, Bisrate Gebriel, Lebu, and Bole International Airport). By the end of 2024, the company hopes to have eight locations open.

Additionally, Belayab successfully introduced the Ice Cream brand Cold Stone Creamery in five locations in Addis Abeba (Summit Fyel Bet, Century Mall, Morning Star Mall, Bisrate Gebriel & Lebu) after entering into a franchise agreement with the American company “Kahala Brands.”

Belayab Foods Production Plc. is a member of the reputable and well-established Belayab Group in the Ethiopian market. The organization has a strong foundation in a number of high-profile industries, such as the automotive industry (Belayab Motors (Kia Motors)), the hotel industry (Golden Tulip Hotel, Holiday Inn), cable manufacturing (Belayab Cables), shipping lines, logistics & trade (Hua Jia International Trade Company), and many more.

CORE VALUES

Produce best for less

Incentivize what you want to change

Build know how

Recognize! Recognize! Recognize!

Think big and grow

Believe In all people

We are customer maniacs

Mr Michael Ghebru
CEO/SHARE HOLDER

Message from the CEO

We all are challenged in the business world. We all want to be part of a team That leaves a legacy and is remembered for years on what we have accomplished. Being one of the youngest CEOs in Ethiopia and Africa at Belayab Foods Production I am proud To continue investing in a young and ambitious workforce that strives continuously to reach success and Greatness. Michael Ghebru
CEO & Shareholder

MANANGEMENT

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Ato Zewdu Seyoum

General Manager 

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Ato Ephrem Wubishet

HR & Administration Manager

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Ato Anaol Tadesse

IT Manager

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Ato Kaleab Belay

Project Manager

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Ato Ahmid Elies

Finance Manager

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Ato Mikiyas Kebede

Warehouse & Distribution Manager 

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Ato Dawit Mashesha

Director of Supply Chain 

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Selamawit Letyebelu

Marketing Manger

SISTER COMPANIES

Belayab Foods SARL (Djibouti)

EPIC Foods SARL (Djibouti)

Setab Foods Production PLC ( Hargeisa )

FRANCHISE

CONTACT US

Head Office: Hibret Insurance Building
Infront of Bole Medhanialem next to Edan Mall

Phone: +251 1182 25554
Email:info@belayabfoods.com